The Market Match program helps you budget more fruits and vegetables with your CalFresh benefits. Participating farmers markets will match your CalFresh benefits dollar-for-dollar up to a daily maximum. For example, a participating farmers market may give you $10 in Market Match vouchers for spending $10 on your EBT card, giving you a total of $20 to spend at the market. Specific match amounts vary by market. Match dollars can only be used on fresh fruits and vegetables or edible plant starts. Market Match is a program of the Ecology Center and is funded in part through the California Department of Food and Agriculture and the USDA's National Institute of Food and Agriculture.